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The Cancer Bites campaign draws on expertise from a panel of blood cancer experts led by Dr. Julie Vose of University of Nebraska Medical Center. Cancer Bites has also enlisted The Leukemia & Lymphoma Society (LLS), Lymphoma Research Foundation (LRF) and the Multiple Myeloma Research Foundation (MMRF) to help fuel its mission. As the nation’s leading blood cancer patient advocacy organizations, LLS, LRF and MMRF will play an integral role in the campaign at every level; funding research to find effective new treatments and cures; connecting patients and their families to free educational information; and, providing support services for patients at every stage of their cancer journey. The creator of Cancer Bites, Edge Health, is an entertainment and branding entity that focuses on creating healthcare messaging for the consumer.